CASE STUDY
01. Takeover an existing hotel in less than 30 days
02. Optimized refurbishment capex
03. Repositioned the product on the upscale market attracting new clientele
01. Takeover an existing hotel in less than 30 days
02. Optimized refurbishment capex
03. Repositioned the product on the upscale market attracting new clientele
For us, this is a real success story. In 2017 we acquired the management of the Tocq Hotel in Milan, completing its turnaround in 2021, after a total repositioning.
OUR RESULTS IN NUMBERS:
• RENT: +110% COMPARED TO PREVIOUS TENANT
• KEYS: +11 KEYS THANKS TO IDEAL SPACE PLANNING AND RENOVATION PROJECT
• REVPAR: +€80 (+ 80%)
BOOKING.COM
Excellent results also in customer satisfaction. Here is the rating of Tocq Hotel customers on BOOKING.COM (superior to that of its direct competitors).
BREAKFAST
COMFORT
LOCATION
9,0
9,2
9,2
CLEANLINESS
SERVICES
STAFF
9,2
8,8
9,0
BREAKFAST
9,0
COMFORT
9,2
LOCATION
9,2
CLEANLINESS
9,2
SERVICE/FACILITIES
8,8
STAFF
9,0
MILESTONES.
• 2017: Tocq Hotel Milano – First hotel managed by Fattore Italia. Repositioning Project.
• 2017: Fattore Italia pursues the opportunity to target the PBSA market (student accommodation) acquiring Campus X, a student accommodation operator in need of turnaround.
• 2019: Tocq Hotel Milano – Hotel stabilization and reactivation – Ready for transformation.
• 2020/2021: Tocq Hotel Milano – Full refurbishment and layout optimization completed during COVID.
• 2020: Campus X – turnaround successfully completed, CEO and management team in place. Spin-off from Fattore Italia (Campus X is still jointly controlled by Ernesto and Stefano). 4000 beds open. 5.000 beds pipeline.
• 2021: Post COVID development plan established targeting three new hotels per year.
